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The new age customer – with a cray computer in hand

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We have read statistics and anecdotes about the explosion of mobile phones and how smart phones internet usage is going to or has already surpassed the desktop internet usage. But what does this mean to businesses – given the trend of generation-m (gen-m) customers. A recent survey has come up with some interesting facts about this and it is very very pertinent that businesses look at these characteristics of gen-m when coming up with any kind of marketing or product decisions.

Mobile shoppers are 4 times more likely to be tech enthusiasts than desktop shoppers
4 times more likely to be bargain hunters
3.5 times more likely to be music enthusiasts
3 times more likely to be health and fitness enthusiasts
3 times more likely to be gaming enthusiasts
3 times more likely to be movie enthusiasts
2.5 times more likely to be dining enthusiasts
2.5 times more likely to be television enthusiasts
2 times more likely to be travel enthusiasts
2 times more likely to be college and education enthusiasts

Gen-m customers use their mobile phones to make decisions and that means businesses have to provide info at the click of a thumb (the most used finger when browsing through)

55% of mobile shoppers use a phone or tablet to find store information
50% compared prices
43% reviewed a product description
40% made a purchase
37% looked for coupons
35% checked the status of an order
34% checked to see if an item is in-stock at a specific store
30% looked up shipping information
27% looked at product reviews


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